Miranda Pyette
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Before we ever reach out to a dealership, we’ve already looked at your social.
We’re looking at what’s there, and what’s missing.
We look at your branding
We look at your content
We look at surface-level engagement
We look at your overall strategy… or lack of it
Because that’s usually where the gap is.
Most dealerships are posting.
But there’s no clear direction behind it.
And without that, your content isn’t reaching the people actively shopping in your market.
So when our team reaches out, it’s not random.
It’s based on what we’re already seeing.
Where there’s opportunity
What’s holding your visibility back
And what could actually improve how your content performs
13/04/2026
One of the biggest questions we get from dealers is
“Should we be posting more video or static content?”
The answer isn’t one or the other.
It’s understanding what each format is actually designed to do.
We tested the same content in both formats across Instagram and LinkedIn.
Here’s what matters.
If your goal is reach and discovery, video wins.
Reels are built to be pushed to new audiences, which is why they consistently drive higher views and watch time.
If your goal is clicks, traffic, or deeper engagement, static performs better.
Especially on LinkedIn, where users are more likely to pause, read, and take action.
So how do you decide what to post?
Start with the objective.
Trying to get in front of new buyers
→ Lean into video
Trying to drive traffic to inventory or a landing page
→ Use static
The mistake we see is treating every post the same.
Different formats do different jobs.
And the strongest strategies use both, intentionally.
