Miranda Pyette

Happy Social Media Day to everyone whose screen time report should probably stay private. 🫣

One of the biggest misconceptions about social media is that it's all photos, videos, trending audio, and aesthetic coffee shop meetings.

And while those things do happen from time to time, they're only a small part of the job.

What people think we do:
✨ Take photos
✨ Film videos
✨ Scroll TikTok
✨ Come up with fun ideas
✨ Make things go viral

What we actually do:
📊 Analyze performance data
📈 Track trends and platform changes
📝 Build content strategies
📅 Manage content calendars
💬 Respond to comments and messages
🎥 Film, edit, revise, and edit again
📣 Manage paid advertising
📋 Coordinate approvals
📞 Meet with clients
🚗 Travel to dealerships
📉 Review analytics
📱 Monitor multiple platforms
⏰ Work around algorithm updates, deadlines, and last-minute requests

Social media has evolved far beyond posting content.

Today, it's a combination of marketing, communications, customer service, creative production, advertising, analytics, and business strategy all rolled into one.

The content you see on your feed is often the final 10%.

The planning, reporting, collaboration, testing, optimization, and problem-solving behind it are where most of the work happens.

So today, we're celebrating the social media managers, content creators, strategists, videographers, photographers, community managers, designers, and marketers who somehow keep all the moving pieces moving.

Happy Social Media Day from the team at Purpose Automotive. 🩷

One of the biggest misconceptions about dealership social media? That it's just posting photos and videos.

The reality is that effective social media requires strategy, analytics, audience research, community management, creative direction, trend analysis, and ongoing optimization.

Every post has a purpose. Because the goal isn't just to create content. It's to create content that drives awareness, engagement, and business results.

And yes, cool girls have cool jobs. ✨💁‍♀️

We're excited to officially kick off our partnership with SiriusXM Canada Auto.

This summer, Purpose Automotive and SiriusXM Canada Auto are collaborating on a content initiative centred around the exclusive Live Nation concert experiences at RBC Amp's SiriusXM Lookout.

Over the coming months, we'll be working alongside creators and dealer partners to capture the moments that make these experiences memorable, from the anticipation before the show to the atmosphere, energy, and everything in between.

For us, this partnership is a great example of what modern social media looks like. The best content doesn't always focus on the product itself. Sometimes it's about the experiences connected to it, the stories people tell, and the moments they remember long after the night is over.

We're proud to be leading the content strategy, creator coordination, and on-site storytelling behind this initiative, and we're excited to bring it to life all summer long.

Thank you to the SiriusXM Canada Auto team for trusting us with this partnership.

“Consistency without direction is just noise.”
Ariana fit into the team pretty quickly after saying that 👏

We’re so excited to officially welcome Ariana to the Purpose Automotive team as one of our new Account Managers. Her mix of creativity, strategy, and genuine passion for automotive content made her feel like such a natural fit from the start.

One of the things we already love most about Ariana is how intentional she is with content and storytelling. She cares about creating things that actually feel real, human, and worth paying attention to online.

A few things you should know about Ariana:
• she’s been passionate about cars since she was a teenager
• she loves content that tells a story instead of just filling a feed
• she notices the details most people miss
• and her dream garage includes both a Porsche 918 Spyder and a Toyota GR86 😍

We already know she’s going to bring such a strong creative perspective to the team and we can’t wait for everyone to see it 💻✨