Master Athletic Performance

Today, on Veterans and Remembrance Day, we honor two of our own Coach and Coach / whose stories remind us what discipline, courage, and service truly mean.

Amber served four years in the U.S. Army as a combat medic and paratrooper in the 82nd Airborne Division — the first female line medic in her battalion. From the front lines of Afghanistan to the front lines of women’s empowerment, she’s carried her mission forward: helping others rise above fear, build strength, and own their potential.

Nat served six years as a Rifleman in the British Army, competing internationally in fitness and sport before discovering the power of strength training. That turning point shaped his philosophy as a coach today — one built on grit, humility, and teaching others how to thrive, not just survive.

Both Amber and Nat embody the heart of MAP: service, resilience, and purpose.
Their military experience forged the same mindset they now pass on to every athlete and client they coach.

Today we pause to say thank you! For your service, your sacrifice, and the example you set every day. 🇺🇸🇬🇧🇨🇦

This episode was an eye opener for me about how leadership, values and business are all intertwined. Evans Armantrading Jr. joined me in the most recent episode of the Coaches Corner U Podcast.

Evans is he Founder and CEO of CNU Fit, LLC, the leading transformation studio in Kent County. He has grown CNU Fit from a living room operation to a thriving enterprise with three micro gyms generating over $1,000,000 in annual revenue. He has developed successful Metabolic and Personal Training Programs, helping over 3,500 clients lose more than 45,000 pounds.

We discuss:
Building CNU Fit
Having your back against a wall
Hiring, onboarding and training staff
Creating a culture within your business
Core values
Never having an empty cup and serving from the overflow
Personal agency
Creating a life that pours into you
Building a family unit based on core values and personal development
And more!

Evans Armantrading - Building a Business With Core Values | Coaches Corner U In this episode, I sit down with Evans Armantrading. Evans Armantrading Jr. is the Founder and CEO of CNU Fit, LLC, the leading transformation studio in Ken...

The only rehab provider I will ever trust is one who's been in the grind and understands the demands I place on my body. And if that person also approaches their education and vocation with that same drive, well then they're worth their weight in gold... but then you have people like Ken Kinakin who take that to the next level.

In this episode, I sit down with the mastermind behind the best fitness and health conference on the planet, Dr. Ken Kinakin. I admit, I’m a bit biased, but SWIS has been pivotal in my growth as a coach and business professional. Dr. Ken Kinakin is a chiropractor, certified strength and conditioning specialist, and a certified personal trainer. He regularly lectures across Canada, the United States and Europe to doctors and personal trainers on the areas of weight-training, rehabilitation and nutrition.

Having been a bodybuilding and powerlifting competitor for over 40 years, and also having served on the Canadian Powerlifting Medical Committee, Dr. Kinakin has the expertise, knowledge, and passion to support bodybuilders and athletes in the process of injury recovery, and to provide a solid foundation of health and wellness to achieve optimal performance.

Dr. Kinakin is also the author of “Optimal Muscle Training” published by Human Kinetics, www.optimalmuscletraining.com, and is the founder of the Society of Weight-Training Injury Specialists – SWIS that educates and certifies doctors, therapists and personal trainers in the areas of exercise muscle testing, rehabilitation and treatment of weight training injuries.

We discuss:
How powerlifting lead to a doctorate in Chiropractic
The development of the SWIS Symposium
Collaborating between fields to build a toolbox
Finding what you’re best at
How to level-up as a coach
In person learning as the gold standard for education
Diving into rehab technology, such as PEMF, Laser, Red Light Therapy and MPS Dolphin
Limitations of research
The implications of the central nervous system on rehab and training outcomes
AI learning and application within education

Find Dr. Ken:
Email - [email protected]
Website - www.Swis2024.com

**If you watch the episode to the end, there is a really nice surprise for you ;-)

https://youtu.be/qqeY9VmBhxA?si=0JNjSz0YrpWWgDnx

Dr. Ken Kinakin - Turning Your Passion Into Your Profession | Coaches Corner U In this episode, I sit down with the mastermind behind the best fitness and health conference on the planet, Dr. Ken Kinakin. I admit, I’m a bit biased, but...

I meet with coaches every week who need help.

Whether it be growing the business and attracting clients, learning how to communicate effectively online, implementing systems and processes to improve efficiency, or to manage your time - they all need help, but aren't at a place in their business to hire a mentor 1on1.

This is FOR YOU!

The Coaches Corner U Study Group Mastermind is kicking off OCt 16th and I am capping it at 10 people. No waitlist.

www.coachescorneru.com/mastermind

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- 2 monthly interactive and collaborative ZOOM calls
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CCU Study Group Mastermind Level-up your coaching and your business with the knowledge, resources and support you need, in a community of like-minded and driven industry professionals