Major Impact
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Do I know my unit economics for growth? Is my website optimized to convert visitors into customers at scale? Am I effectively increasing the lifetime value of each customer? Using responsive marketing tactics, we capture data throughout the entire customer journey then analyze, revise, and deploy new strategies to increase conversion rates, optimize websites for inbound sales, and develop highly t
05/27/2022
Are you a startup business struggling to grow or a business that wants to take their growth to the next level? Let our marketing experts at Major Impact help you with our tried-and-true growth marketing strategies.
Still not sure how to increase your CTR? Let me break it down for you:
✔Narrow your targeting
A small, defined audience segment is much easier to reach than a large, broad audience. Consider breaking your audience down into more niche segments if you're having trouble getting a CTR of 0.89 percent or higher.
✔Use engaging creative
People are accustomed to seeing the same static images when scrolling through Facebook, so adding a video or relatable user-generated content to the newsfeed increases the likelihood of a click. The best advertisements don't appear to be advertisements at all!
✔Improve your ad copy
It's no surprise that ad copy affects CTR. Your first sentence should address a customer's pain point or desire. Then you should offer a solution and explain how your product will improve their lives.
✔Leverage social proof
You can increase your social proof by increasing the number of likes, comments, and shares on your ads. By accumulating post engagement, you can create social proof. To do so, use Post IDs to connect the same ad across multiple ad sets, ensuring that post engagement is cumulative.
To learn more about our services, contact us today at https://majorimpact.ca/contact-us/.
05/02/2022
If you're looking for some growth marketing help, then make Major Impact your go-to company. We're an active marketing agency that understands the importance of staying ahead of the curve. But we don't just focus on numbers and analytics - we also take the time to understand your consumers' pain points.
Unlike traditional, static marketing which involves running a rigid campaign, we continually adjust your campaigns and digital presence based on specific engagement data that pinpoints their strengths and weaknesses. So if you're ready for some serious growth, reach out to us today https://majorimpact.ca/contact-us/.
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