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Small and mid-size associations often assume real innovation is out of reach, too risky, too expensive, reserved for organizations with deep R&D funds. It isn't.
Every organization can innovate. It's not about budget. It's about focus and commitment to both iterate on what you're already doing and evaluating longer-term opportunities that require some market validation and testing. Innovation fueled growth is possible at any size.
Innovation is about creating new value - it can be finding new ways to solve problems or improve systems. It's not always about technology. Innovation can be as simple as improving something that already exists.
A thoughtful perspective from Jean-Francois Champagne, on a word that often gets overcomplicated.
Innovation isn't always about creating something new. Sometimes it's about finding a better way forward.
05/28/2026
Record audiences during the Milano Cortina 2026 Paralympic Winter Games have marked a defining moment for the Paralympic Movement!
Differly Founder and CEO, Isabelle Perreault was proud to attend the “From Milano to LA” event in Toronto this week bringing together supporters, vendors and partners. The panel discussion brought together Andrew Parsons, President of the International Paralympic Committee, Chris Wilson, Executive Director CBC Sports & General Manager Olympics, Rachael Pinnock, Commercial Strategy & Impact at CPC and Paralympian and advocate Marissa Papaconstantinou - All wonderfully moderated by Paralympian Karolina Wisniewska. The discussion reinforced a clear message: when storytelling evolves, perceptions follow and impact scales far beyond the field of play.
The team at Differly is incredibly proud to have worked alongside their team over the years and supported this growth. With 10 million Canadians tuning into CBC/Radio-Canada coverage and digital engagement surging across platforms, the direction is clear: the Paralympic Movement is entering a new era of reach, resonance, and recognition and is ready for an even larger stage at the LA 2028 Games.
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