Rithaler Consulting

They didn’t always look like this. If you’re new or inexperienced with Google Ads, the experience can be frustrating and overwhelming, but it doesn’t have to be. Schedule a free call with us and we’ll help you optimize your ads so you can improve your lead volume and cost per lead. No pressure or commitment to sign up for services - just good, honest advice.

We get asked this question a lot. The truth is, there are many factors that can affect lead volume, but search volume plays the biggest role. For example, a professional painter in Kamloops has the potential for significant leads, while a surf instructor in Kamloops probably won’t get many as there are very few searches for the latter. Understanding search volume for your service is the first step in understanding lead volume. We can help you with that.

You probably already know SEO takes time and ads can produce leads now - so why bother with SEO at all? The obvious answer is because it will allow you to get leads later without paying for them; but there’s a bigger reason: Trust. The practice of SEO helps to legitimize your business and build brand, which helps to make your ads convert better. More conversion + lower cost per acquisition = success

Many people believe Google’s guarantee means you are guaranteed to get leads for the money you spend on Google’s Local Service Ads (LSA). Not true. The guarantee just means Google goes through a much stricter vetting process with advertisers to make sure they are legitimate. In theory, this should make your ads convert better, but it’s not always the case. If you want to learn more about Google Ads to see if they make sense for your business, reach out to us for a free 15-minute strategy session. No contracts or commitments - just education.

The best things in life are free! It’s our mission to help local business owners - like you - understand digital marketing on a deeper level, so you can improve your lead generation and, ultimately, be more successful!

Most small businesses have this backwards. While you waste money and time trying to make your site the nicest looking, your competitor is generating leads with her old, outdated website. Why? Because it’s structured to convert. Build and test structure first, then make it pretty - not the other way around.

Your Google ads are shown to people actively searching for a service you offer; your Facebook ads are shown to people who are qualified to purchase your service, but aren’t necessarily looking for it right now - it’s awareness-building. You need to nurture these leads through re-targeting ads and/or follow-up emails until they are ready to buy. If you want to know how to make this work for your business, book a free 15 minute call and we’ll show you how. Link in bio.

Page speed is often overlooked, but it has a huge effect on conversions - especially on mobile viewing. The biggest culprits? Oversized images and unnecessary script running in the background. Fixing these issues can have a profound effect on website performance, but it goes beyond the skills and comfort level of most business owners. Curious how your website performs? Send us a message and we’ll send you a free report.

Your website is meant to guide customers to purchase - like a map that guides you to your destination. Tracking allows you to see if/where customers are taking wrong turns, so you can make the map (website) clearer, and get more customers to the desired destination (purchase).