About That

Happy Valentine’s Day! 💘 We’re serving up some cheesy dad jokes to make your day even “grater.” 💞😂

Winter’s got us in its frosty grip, and we’re all about finding those must-have essentials to survive the chill. ❄️ We asked our team what they’d include in their ultimate winter survival kit. Check out our top picks! Which one would make your list? ☃

POP QUIZ! 🤔 Do you know the difference between a logo, a brand, a brand identity, and a visual identity? While these terms are often used interchangeably, they’re not the same. In fact, they’re pretty different! Here's a quick cheat sheet to help clear up any confusion. 😎

💡 A LOGO is the visual mark that represents your company or organization. Think McDonald’s golden arches or Nike’s swoosh.

💡A VISUAL IDENTITY includes all the graphic components that make up your brand's look—logo, colour palette, fonts, and design style.

💡BRAND IDENTITY includes all the elements that define your brand. This includes everything mentioned in the visual identity above ⬆️, PLUS non-visual cues, such as taglines, tone, language conventions, and messaging. In short, it’s the complete package.

💡A BRAND represents the holistic impression that people have about your company or organization based on their interactions and experiences. In simpler terms, it's how you make them feel.

When combined, these elements come together to create a cohesive and memorable brand experience! Still confused? Drop us a line. We’d be happy to help!