Mathew Park
Mathew is the creator and CEO of Trainer Revenue Multiplier, a company that specializes in training and coaching personal trainers in growing their business. TRM is the most hands on, elite training system for personal trainers and fitness professionals, in helping them go from struggling too thriving. The system has been responsible for rapidly accelerating and systemizing hundreds of personal tr
04/27/2026
She didn’t just earn a TRM plaque, she earned herself back.
Today is extra special.
Not just because it’s her birthday
but because this moment represents a journey most people will never see.
For 15+ years, Genevieve built an incredible career.
Then life shifted—motherhood, two kids, stepping away, moving countries and with that came fear, uncertainty, and a loss of confidence.
For years, she poured into our family, quietly, selflessly, fully.
But behind the scenes, she chose to come back to herself.
Over the past 5 years, she’s lost 60+ pounds and the most powerful chapter happened here in Cayman,
where she lost 35+ pounds and rebuilt her strength.
That transformation gave her something deeper, her confidence, her energy, her belief.
That’s the woman who stepped back into her business.
The woman who chose to grow.
The woman you see today.
I’ve seen the doubts, but more importantly, I’ve seen her rise.
Over the past 9 months, she committed fully, mind, body, and soul.
With coaching from Alvin Brown,
support from our TRM family,
and systems built with Laurent Decarie
She didn’t just rebuild a business, she rebuilt her belief.
This milestone isn’t about money.
It’s about courage. Becoming. Rising into who she’s meant to be.
18+ years together. Two beautiful kids. A new country.
And now, a new chapter.
Babe, I’m so proud of you. You earned this.
From all of us at TRM, we love you and celebrate you.
Happy Birthday, Genevieve.
You deserve it all ❤️
Most people start their week trying to fix everything they’re not good at.
That’s the mistake.
The biggest shift I’ve made in business…was realizing I don’t win by doing more, I win by doing more of what I do best.
What do you do uncommonly well?
Where do you create the most impact?
That’s where your time should go.
Your weaknesses?
Be aware of them, but don’t live in them.
Because every hour spent there
is an hour taken away from your highest value.
Great leaders don’t try to do it all.
They identify, delegate, and double down on their strengths.
That’s how you create real momentum.
This week, ask yourself:
What am I doing that I shouldn’t be and what should I be doing more of?
If you want help identifying your highest-value moves and building a business around them, check the link in bio.
Let’s build smarter.
Scaling isn’t what most coaches think it is.
Everyone talks about “scaling your business”… but most are chasing the wrong thing.
They chase revenue first.
More clients. More ads. More hires.
But they skip the one thing that actually determines whether growth will last or break them:
The foundation.
Here’s the truth most won’t tell you:
Scaling is NOT just about making more money.
Scaling is about building a business that can handle more, without costing you your time, energy, and freedom.
Before you scale, ask yourself:
• Is my business model clear and repeatable?
• Do I have systems that actually support growth?
• Am I operating efficiently or just working harder?
• If I doubled my clients today, would my business hold up or fall apart?
Because real scaling often starts with this:
• Reclaiming your time
• Simplifying your operations
• Building systems that run without you
• Creating structure before adding volume
Most coaches do the opposite.
They grow fast, then burn out, lose control, or plateau.
The smarter path:
1. Optimize first
2. Create space and efficiency
3. Then scale with intention
That’s how you build a business that grows and gives you your life back.
If you’re feeling stuck, overwhelmed, or unsure how to scale the right way,
You can book a free business assessment through the link in my bio. We’ll map out exactly where you are, what’s missing, and your next best steps forward.
Click here to claim your Sponsored Listing.
