The Influence Co.

This week I'm speaking to a group of youth entrepreneurs about one of my favourite topics.

Everyone is talking about Generative AI.

I'm more interested in whether you're actually being found.

We used to rely on hashtags to help people discover a business.

Today, we're optimizing for search engines and AI engines. If AI doesn't understand your business, it can't confidently recommend your business.

My framework is simple:

Generative AI creates.
Optimization gets you found. Consistency builds authority.

Together, they increase your digital footprint. Use AI without strategy and you'll create more noise, more posts and waste more time.

Use AI with intention, optimization, and consistency, and you'll become impossible to overlook.

Influence, not arrogance.

Jan
Entrepreneur
Speaker, Coach, Consultant

What do you think the narrative of this image is all about?

This is a screenshot from a client's account and as you see it's current.

Drop a comment if you think you know what's happening.

👉👉👉 And the client said ...

Jan
Coach
Digital Marketing
Entrepreneur
Consultant

Entrepreneurship can get loud.
Everyone has an opinion about what you should be doing. Add this. Pivot there. Try that trend.

You have worked hard to carve out your niche and refine it. The real risk isn’t failure — it’s distraction. The moment you start giving time to things that don’t align, you lose focus and momentum from your core business.

In the last week, four business owners shared, they felt more confident and reassured about their business directions after our conversations.

That’s the power of having an unbiased, confidential voice in your thought process.

Years ago, if I had listened to everyone who thought what I was doing was short lived, "why bother Jan, you have a job" -- I wouldn't be living the freedom lifestyle now, and helping others in their journey.

A business coach doesn’t run your company — we help you cut through the noise, stay aligned, and flick off those imposter syndrome doubts. We look at structure (or lack off), your industry presence, your digital influence and how to step into your authority by just showing up.

Protect your focus. Stay in your lane. Build with intention.

Love the ones your with. (But don't always listen to their advise.)

Jan
Certified & Accredited ICF Coach
Entrepreneur (I eat, drink & travel for a living.)
Project Consultant