Scharad Lightbourne. Creative Director

Scharad Lightbourne. Creative Director

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Scharad Michael Lightbourne is a Bahamas-based creative photographer with a great + deep passion for capturing the natural aesthetic of subjects. He is particularly interested in beauty, fashion, portrait, advertising and lifestyle photography, with central themes in his work.

30/06/2026

Every person on these sets play a role in bringing an idea to life, and that’s what makes creating campaigns for Bahari so rewarding. In between - we dance!

🎬

Photos from Scharad Lightbourne. Creative Director's post 24/06/2026

Sometimes a portrait session just clicks.

No complicated setup. No elaborate styling. Just good light, a great subject, and a camera.

Sharing a few images from a 2020 session with this South African beauty. Each frame feels a little different, which is exactly why I couldn’t choose just one.

Which slide is your favorite?

14/06/2026

Turn the volume up. 🔊

The shutter clicks, the conversation, the movement—this is what a photoshoot really sounds like.

Behind every image is a set full of energy.

17/05/2026

I share my love-hate relationship with social media and discuss how while it benefits my business, I don’t believe it’s the end-all measure of success. I talk about the pressure to post constantly, study algorithms, and use the right hashtags and emojis. I view social media as an extension of your business, not a reflection of your bank account. I explain that followers and likes don’t equal financial success—hard work does. Whether you get one comment or a hundred, what truly matters is providing for your family and achieving your financial goals, not your social media engagement metrics.