Chapoo Branding

A new name. A familiar fire. A bold mission.

Meet Chapoo – a Belgian branding & communication agency, powered by

- Born from the legacy of Duval Branding
- Built for business impact
- Focused on brand strategy & brand communication
- Led by Marc Wellens & Jonathan Moerkens

We create brand umbrellas – clear strategies and ex*****on – that connect everything a brand says and does.

Because branding isn’t decoration.
Branding drives business.

Liquid Rebel is way too driven for the back seat. So when it came to the graphical element, our designer broke down a skull and turned it into splashes. Paired with the already funky liquids, she’s given the splatters vibrant colours as well. Now that’s what we call a bright idea!

For the details of this detailing brand: full throttle to our case!

Great (or do we say G***t? 😉) design doesn’t stop at creativity - it needs precision to come to life. That’s where Technical Designer steps in.

She makes sure every detail is spot-on, from perfecting layouts to preparing files for flawless ex*****on. Margins, typography, colors and production specs? She’s got it covered.

Because in branding, the smallest details make the biggest difference.

Curious about the technical side of design? DM us your questions and let’s chat.

The hidden cost of weak branding

Branding isn’t just about looking good - it’s about creating clarity, trust, and recognition. But when a brand lacks consistency, it can lead to:
1️⃣ Confusion among customers
2️⃣ Missed business opportunities
3️⃣ A weaker market position

Many businesses invest in marketing but overlook the foundation: a strong, well-defined brand. Without it, every campaign, message and touchpoint becomes fragmented.

Take , for example. As a brand in the cocktail market, they needed an identity that reflected their “no-fuss” philosophy. We created a clear, cohesive brand that instantly communicates ease, quality and trust - ensuring every interaction reinforces their story.
Because strong brands don’t just attract customers - they keep them.

Have you ever experienced the impact of inconsistent branding? Let’s talk.

Is your brand ready for consistency and growth?

In today’s fast-paced world, where brands fight for attention and loyalty, consistency isn’t just a bonus—it’s a necessity. But how do you ensure your brand’s voice, visuals, and values remain aligned across every platform, team, and moment of interaction? The answer: a brand book.

A brand book is more than just a set of guidelines. It’s your brand’s blueprint—its DNA. It ensures:

• Consistency: Every communication feels unmistakably yours.

• Alignment: Teams work from the same playbook, driving clarity and focus.

• Longevity: Your brand’s story and identity endure, even as times (and leadership) change.

At Duval Branding, we’ve seen how a well-crafted brand book can transform how businesses communicate, both internally and externally. It’s not just a guide—it’s a tool for building trust, recognition, and long-term impact.

👉 Does your brand have a brand book? If not, let’s talk about how to future-proof your identity.