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In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.[1] Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.

If you’ve ever thought about creating videos for your business, but stopped short because it seemed like a lot of work, you’re not alone.

Because of the upfront investment involved in creating video, many entrepreneurs shy away from it. That’s what makes video, and specifically, YouTube videos, a less competitive way to get in front of your ideal audience.

YouTube is the second largest search engine in the world according to Jumpshot, and the second most visited website according to Alexa. That’s a pretty huge opportunity for any brand, especially when not everyone is willing to invest the time in creating videos. Showing up in front of your ideal audience when they’re looking for what you have to offer, with many of your competitors absent from the results? Yes please.

To make the most of your investment in videos, especially for YouTube, you’ll want to plan for search engine optimization (SEO) before you start creating your first video.

That’s why planning for search engine optimized YouTube videos is one of the best ways to make the most of your limited content creation time. Your efforts won’t disappear in 24 hours, or be pushed to the bottom of your social feeds in a few weeks.