WiX Solution

We are relying heavily on AI nowadays, but we definitely need to put in some effort, especially in SEO and marketing. Not everything is going to work like magic; we must put in the work.

Most websites still get HTML headings wrong. The rules are simple:

→ One H1 per page. That's your main topic signal.

→ Never skip levels. h1 to h3 reads as broken structure.

→ Multiple h2s and h3s are fine. Siblings are welcome.

→ Headings are for meaning, not styling. Use CSS for size.

→ Most pages stop at h3. Go deeper only for long guides.

→ Keep h1 and h2 keyword-rich — they carry the most SEO weight.

Think of your page like a book: h1 is the title. H2s are chapters. h3s are sections within chapters. If your outline doesn't read like a table of contents, your hierarchy is broken.

Audit one page today. Your rankings will thank you.

House of Pix is a Real Estate Photographer based in Orange County. I assisted them by identifying the most effective and relevant keywords through a thorough competitor analysis and optimizing their SEO. Additionally, I provided recommendations for website structure/design improvements and content additions.

✅As a result, traffic increased 8X, and impressions grew by 2.5 times. The website is growing. Hopefully, after doing some OFF-PAGE SEO stuff, the traffic will keep growing.

A well-optimized page does more than rank better. It creates a smoother user experience and supports long-term SEO growth. Here’s a simple content optimization checklist I use to keep the essentials in focus. Those actually might sound generic, but they are very crucial points, TBH.