Absolute Academy

Digital marketing has evolved significantly since its birth more than 25 years ago, and recent years have seen even more dramatic changes.

Now is the perfect time to evaluate your digital marketing efforts and use the latest methods to get the best results. Here are the key do's and don'ts of digital marketing in 2022.

1. Optimize your website for Google's page experience and Core Web Vitals. Google currently measures page experience (which covers all aspects of a user's interaction with a web page, including mobile usability, website security, HTTPS usage, ad experience, etc.) and core web vitals (speed and collection of benchmarks that measure stability). That's why it's important to make sure your website performs well in all categories.

2. Don't neglect the customer experience. Get to know your customers, understand their pain points and how you can help them. Knowledge of your customers should help you in all your marketing efforts. You have to do everything with the customer in mind and see everything from the customer's point of view.

3. Provide a powerful business blog that delivers real value to your customers with well-written and relevant content. Use keyword research, social media commentary, frontline employee interviews, and customer surveys to find the questions your customers want answered, and blog to answer them.

4. Focus on your mobile phone. Google is now mobile first, and many of your website visitors are on mobile devices. So make sure your website offers a good user experience for mobile visitors.

5. Do not ignore emails. The pandemic will only increase the value of this proven channel for connecting with customers and generating business.A compelling email with clear goals for your business and a compelling value proposition for your customers. Focus on creating your campaign.

6. Complement organic search with digital advertising. Digital advertising has become one of the most important forms of advertising, generating an estimated $556 billion in spending in 2022. Whether it's PPC, display advertising or social media advertising, digital advertising is a great way to build brand awareness and reach your target audience.

7. Don't neglect video in your marketing mix. Videos are very popular with consumers and very popular with marketers. 86% of businesses use video content to reach audiences, and 92% of marketers say it's the most important part of their marketing strategy. Create videos to engage, provide explanations and how-tos, or give your customers a behind-the-scenes look.

8. Integrate personalization across the shopper journey to build deeper customer relationships. By making a special effort to collect information about your customers, you can target your marketing efforts to specific audiences with specific needs and interests, increasing your chances of connecting and selling.

9. Don't underestimate the importance of live video. Online live streaming he grew 99% from 2019 to 2020 and his 80% of consumers prefer watching live videos to reading blog posts. Explore live video options on YouTube, Facebook, Instagram, and Twitch to find the perfect format for your business.

10. Optimize for local search. As more people use their mobile devices to search for local businesses 'near me', optimizing local search becomes important. Claim your business, make sure it's listed in local business directories, and add localized content to your website. 11. See the recent changes in the world as an opportunity. Marketing has changed a lot since the pandemic started. These changes have brought some challenges, but they have also opened new doors. Pay attention to how your customers' needs and expectations are evolving and adapt your marketing to take advantage of new opportunities.