Launch Queen
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26/02/2026
I started my business in a tiny one bedroom apartment. Driving around a Nissan x trail that broke down every other day.
It had a blown head gasket and it was still driven every single day. And on those 40 degree days in Perth we would just hope that it wouldn’t explode on the highway.
It was $3K to fix it and that money just didn’t exist. Launch Queen started with just me, my laptop from 2015, and one client turned into a referral, turned into another referral.
And sometimes I can’t believe that in less than 5 years I got here. I brought my dream car this week.
I have the best people in my circle, the best clients, and I never dreamt life could look like this.
Not looking for applause, but rather just to tell you that no matter where you are or where your starting point is, there can be more if you want it enough ✨
Summer’s first launch did $30,000 in 14 days… and $15K in the first 20 minutes.
We opened cart… and her sales page crashed 💀❌
Honestly I felt sick. 12 weeks of work building her launch strategy and the moment it matter most, the tech broke - so I thought.
In truth there were too many people on the landing page and it just stopped loading. When it finally came back online (a lot of sweating and a few keyboard slams later), we had generated $15K in the first 20 minutes with a $300 offer.
This is exactly the strategy we used and why it works so well when you launch the right way.
If you want to know how to do this for your launch and turn your exported into an online course that will actually sell, drop the word “LAUNCH” below and I’ll send you some info xo
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