Platinum99 Pty Ltd

When I was little I used to play with a lot of Barbie dolls.

I enjoyed it back then and I didn’t really understand how it was shaping the mindsets of young girls all around the world 🤔

As I got older I began to understand how Barbie used to be one of the primary enforcers of unrealistic beauty standards and exclusion. 🤷🏻‍♂️

Ultra-slim hourglass bodies, white skin & blond hair, and practically perfect physical and mental capabilities 🙃

The Barbie dolls didn’t represent how people looked in real life.

Now Barbie’s recognizing their mistakes and has recently opened a new line focusing on inclusion and diversity 🤩

Barbie and Ken dolls with a variety of skin tones; Dolls with vitiligo. Some have disabilities like blindness or are wheelchair users. Some even have Down Syndrome.

With the influence that Barbie has, this change in direction is what will set the culture of inclusivity moving forward. People’s attitudes towards diversity in appearance and abilities will drastically shift.

We will move from Medical Mode (these diversities must be fixed!) & Charity Mode (these people need our help!) into Social Mode.

Social Mode is where there is no distinction and differentiation between diverse groups of people. Where inclusion has brought down the barriers that stand in the way of unity and love.

Barbie’s story is a reminder that as a business, you have the power to help change the world and nudge it towards a better direction, one sale at a time! 💪🏻



Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design