Brad Russell

I'm incredibly humbled and grateful to have been nominated for the Awards. While I may not have taken home the trophy this time around, the nomination itself was a great time to reflect how far Digital Hitmen has come in the last 7 years.

This recognition isn't just about me—it's a testament of the incredible team that stands behind me every step of the way.

Sure, the realisation that I'm not getting any younger may be sinking in, but that only fuels my determination to make the most of every opportunity. With one last shot at next year's , I'm more motivated than ever to make the next 12 months at Digital Hitmen a huge success.

🌐 Building an SEO-Friendly Website: Key Essentials! 🚀

Creating an SEO-friendly website is crucial for online success. Here are some key areas to focus on!

🚀 Don't Fall Victim to These Conversion Tracking Pitfalls 🚀

In the world of digital marketing, it's often said that "some conversion tracking is better than no conversion tracking." However, this adage can be misleading. While making an effort to track conversions is crucial, there are common mistakes that can be not only misleading but also potentially detrimental to your marketing efforts.

Let's delve into these critical conversion tracking mistakes:

1️⃣ Neglecting Conversion Tracking Altogether: This cardinal sin results in a dearth of essential data, hindering informed decision-making.

2️⃣ Selective Tracking of Conversion Actions: Incomplete tracking can lead you down the wrong path, obscuring the full picture.

3️⃣ Treating All Conversions Equally: Every conversion is not created equal. Prioritise tracking the conversions that align with your business objectives.

4️⃣ Counting Non-Conversions as Conversions: This data mix-up can skew your results and lead to misguided strategies.

5️⃣ Excessive Tracking for Lead Generation: Quality should always triumph over quantity when it comes to tracking conversions for lead generation.

6️⃣ Monitoring Brief Phone Calls: Are those ultra-short phone calls truly conversions, or could they be something else entirely?

🔍 It's imperative to scrutinise your conversion tracking practices rigorously. By optimising for clean, accurate data, you can refine your strategies and achieve superior results. 💼📈

🚨 SEO News You Might Have Missed 🚨

🔗 Google Business Profile sites shutting down

Heads up, business owners!

Starting March 1, 2024, Google will be shutting down websites created with Google Business Profiles. This means that if your website is linked to your Google Business Profile, it will be turned off, and visitors will be redirected to your Business Profile until June 2024. After that, they'll encounter a "page not found" error.
With just 3 months to go, setting up a new site or managing potential impacts might be a challenge for some businesses.

If you're concerned about your business visibility in search or looking for a smooth website transition, get in touch with us for expert advice and services.

Thank you so much for the kind review, words like these encourage us as a team to strive to do better and better each time.

We have had an amazing time working with the team at Speak More Clearly.