RankConvert

One of the simplest ways for tradies to get more customers without spending another dollar on ads 👇

Next time you finish a job and the customer is wrapped with the result, pull out a $100 gift card.

Tell them:

“If you’re happy with our work, shoot us a quick video testimonial and leave it as a Google review. In return, we’ll give you this $100 gift card.”

Why does this work so well?

Because a discount on the invoice usually has very little impact. If they’ve just spent $5,000 or $10,000, taking $50 or even $100 off the bill often doesn’t feel like much.

But a physical $100 Uber Eats, Coles or Visa gift card feels real, tangible and valuable.

The result?

✅ More Google reviews
✅ More video testimonials
✅ Better trust on your website
✅ Higher conversion rates from your marketing
✅ More enquiries from future customers

Then take those customer videos and combine them with footage of the completed job for powerful social media content, website testimonials and paid advertising creatives.

The best marketing assets you’ll ever create are real customers talking about real results. 🎯

Have you tried something like this in your business?

🚰 One thing I’ve noticed working with plumbing businesses is that there is no shortage of demand on Google.

Every day, people are searching for plumbers, blocked drains, hot water systems, burst pipes, leak detection, gas fitting, and emergency plumbing services.

The work is out there.

The real question is whether your business shows up when people need help.

📈 The plumbers investing in their website, SEO, and Google Business Profile are putting themselves in front of customers at the exact moment they’re ready to book.

Just the tip of the iceberg for the search volumes for roofing on Google!

The first few sections of a website build always take the longest, as it’s in this early stage where design styles, colours, fonts, formatting all starts to take shape. Once these foundational design guidelines have been established, everything moves much quicker.

🏠 Building a roofing website is only the beginning.

For our client Constructive Metal Roofing, we’re now expanding the website with SEO-optimised service pages targeting the specific searches Melbourne homeowners are making every day on Google. 📈

Pages covering services like Colorbond roofing, roof replacements, gutter replacement, downpipes, fascia repairs, roof plumbing and more help build topical authority, improve keyword relevance, and create more opportunities to rank across Melbourne. 🔍

The goal isn’t just a website that looks great. It’s a website that consistently generates qualified enquiries and becomes a long-term lead generation asset for the business. 🚀

A few weeks ago we launched the foundation website. Since then, we’ve already seen qualified leads come through, and now we’re focused on growing the site’s organic visibility even further.

Good roofing website design gets attention.
Great roofing SEO gets found. 💪

If your digital marketing agency isn’t prepared to get in the trenches with you… literally… it might be time to find a new one. 😂🛠️

Out on a content shoot with DCG Plumbing this week and somehow I went from filming septic to sewer connections to helping dig the trench. 💩🚜

Now, am I saying your marketing agency should be doing your plumbing? Absolutely not.

But I do believe the best marketing comes from understanding the businesses we work with. Getting on-site, seeing the process firsthand, talking to customers, capturing real content, and learning what actually makes your business different.

Because it’s pretty hard to create authentic content when you’ve never left your desk. 👨‍💻➡️👷‍♂️

Need a team that’s willing to get their boots dirty to understand your business? Give us a shout. 👊

Forget the forests, get yourself a website today.

🚀 One of the biggest mistakes I see people make when starting a business is getting stuck in analysis paralysis.

They spend months researching, planning, tweaking logos, changing colours, rebuilding websites, and trying to make everything perfect before they launch.

The problem? Perfection doesn’t exist.

The businesses that succeed are usually the ones that get something out into the world, learn from real feedback, and improve as they go.

Your first version doesn’t need to be amazing. It just needs to exist.

Launch. Learn. Iterate. 🔥

You’ll learn more in 30 days of doing than 6 months of planning. 💯

🤖 AI is an incredible tool.

I use it almost every day when building websites.

But this video is a perfect example of why AI isn’t replacing professionals anytime soon. 👇

For this client’s website, I asked AI to generate the copy for a section.

What it gave me was good. 👍

But it wasn’t great.

The messaging was a bit generic, a bit too wordy, and it didn’t communicate the value as clearly as it could have.

So I took what AI gave me and refined it. ✍️

✅ Removed unnecessary words

✅ Simplified the messaging

✅ Improved the structure

✅ Made it easier to scan and understand

The end result was a much cleaner and more effective section.

That’s the difference.

AI can generate an output.

Experience determines whether that output is actually any good. 🎯

The people getting the best results from AI aren’t the ones blindly copying and pasting.

They’re the ones who know what to keep, what to change, and what to throw away.

Just like any tool, it’s only as good as the person using it. 🚀

🚀 New website launch for

Over the past few weeks we’ve been working closely with the team to create a website that not only looks professional, but is also built to generate enquiries and support long-term growth through Roofing SEO.

The new website includes:

✅ A modern, conversion-focused design
✅ Clear service pages and calls to action
✅ Mobile-friendly performance
✅ Strong trust and credibility elements
✅ An interactive Colorbond colour visualiser, allowing homeowners to see how different Colorbond colours may look on their roof before making a decision

The exciting part is that this is only the beginning.

Now that the foundation has been built, we’ll be expanding the website with additional service pages targeting specific roofing keywords and implementing ongoing Roofing SEO strategies designed to help the business rank higher in Google and generate more qualified enquiries over time. 📈

Even better, within the first week of launching the website, Constructive Metal Roofing received two qualified lead enquiries directly through the site.

We certainly don’t expect results like that straight away, so it was fantastic to see the website generating a return almost immediately. 👌

A great website should do more than look good. It should help grow the business.

Looking forward to seeing where we can take this one over the next 12 months. 🏠