My Friend Shells
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Your social and content bestie aka the one you call when the brief feels flat, the strategy needs energy, or the idea hasn’t landed yet. I breathe life into concepts, optimise opportunities, and wrap it all in creativity that connects.
How to shoot social first content for brands and businesses 🤳👩🏼💻✨
Tell me in the comments if you have tried this?
25/05/2026
For a long time, I’ve helped brands & business owners behind the scenes without really sharing how you can work with me. So here it is 🤍
From Stratergy (intentional, because you don’t just get another strategy… you get a Shelley Sträter strategy, one of a kind)→ to content direction, filming, editing & ongoing advisory, these are the ways I support brands & business owners through organic social.
Because content should do more than fill a feed. It should build trust, connection & brand recall.
Welcome to the MFS lobby ☁️
DM me “LOBBY” if you’re ready to grow your brand through organic social.
Sharing some friendly advice
Hear me out 👆
19/05/2026
3 years of My Friend Shells. 🥂
Not every year of business looks loud from the outside.
Some years look like rebuilding.
Refining.
Pivoting.
Learning who you are, what you stand for & where you actually want to go.
This year stretched me in ways I didn’t expect creatively, emotionally & professionally. But I’m proud that I still showed up anyway.
Thank you to everyone who has supported, referred, collaborated, trusted or backed My Friend Shells over the last 3 years. Truly.
🩵Shells # # #
Orchestra Victoria 70th Anniversary styled by wearing .official, accessories from 💎🪩🎻
What a fabulous night!
12/05/2026
Most service-based businesses aren’t boring. They just haven’t found their voice yet. I specialise in taking what makes you different your offer, your personality, your USP
and translating it into a social strategy and content that actually reflects it.
Strategy with a creator’s instinct. 15 years understanding how people behave online. And as a millennial, I’m likely your buyer so I know what stops the scroll and what builds trust.
The results speak for themselves. Swipe to see some of the studies 👆
If you’re posting randomly, you’re not just wasting time. You’re actively working against yourself.
Here’s what most people don’t know:
The algorithm watches everything. Inconsistent posting. Irrelevant content. Low watch time. It files all of it under on category, not worth showing.
And once it decides that? Getting back in front of your audiences costs you twice as much effort.
Random posting doesn’t just underperform. It trains the algorithm to ignore you.
Every post without a purpose is a signal that says: this brand doesn’t know what it’s doing. And the algorithm believes you.
The fix is not posting more, it’s posting with intent.
One piece of content with a clear objective, a strong hook, and an audience in mind will outperform ten random posts every single time.
Stop feeding the algorithm noise and give it a narrative.
Save this if you needed to hear it, and if you’re ready to stop posting randomly and start posting with purpose, that’s exactly what I help with.
08/05/2026
Here’s the truth said it first I’m just telling those who missed it down the back.
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