Creating Effective Social Content: I believe there is a better way. Right now, video marketing on social media is gaining momentum like never seen before. More and more, the most influential authorities in business are imploring business owners to capture social media audiences. Imagine walking away from a Kerwin Rae conference, really inspired to start posting content. You start posting photos of
our products or maybe some videos of your before and afters. Soon you realise how time consuming the creative process is. You still believe social media adverting could work for your business, but you’ve quickly realised you don’t have a spare couple of hours in a day to do it yourself. What are your options, pay someone to create the content for you? But photographers and radiographers are expensive and you know the regularity of the content is as important as the content itself. How many businesses have the money the employ a full time creative just for social media? You still believe social media can work for your business but you don’t have the time, you’re not that creative and hiring creatives is a too expensive. Or is it? See this is the beautiful thing about social media; commercials don’t work. Not in capturing local markets anyway. As a society, we are very quick to know when we are being sold to. A glossy, ‘professional’ video gives this away within the first 3 seconds. But what we do respond to during our social media browsing is authenticity. What does this mean for the content we create? Everything! It means we can create dirty content (perceived as having low production value). We have developed a method for creating effective dirty content that allows us to work fast and lean. This means we can offer much more affordable packages. It also means that there is very little disruption to your business. We can literally capture an entire months worth of photo and video content in a couple of hours. After some time using us, you will pick up on how we work and you’ll start producing your own regular, authentic content. And that’s great! That’s exactly what we want! If you fond enough success that you don’t need us anymore, then we consider that mission accomplished. If you can do it yourself, more power to you. But if you can’t, let us do it for you.
