Emly Creative

On a high note from last year, I wrote a small article for The Architect 2025 publication.

Writing about the TL Robertson Library was quite sentimental. As a Curtin University graduate, I know this building very well and just how overdue the upgrade was. Thank you to the project architects; Hames Sharley Perth, for your time and insights.

Another thank you The Australian Institute of Architects (WA Chapter) for the opportunity. The experience felt like the perfect crossover of my passions - architecture, interiors and marketing.

A few snaps of the issue, now part of my living room decor!

Throwback to one of my favourites! Stanlowe’s logo design was inspired by the business owners furry companion - his dog Stanley.
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During the branding strategy process, I think this is often the most difficult questions for my clients to answer. So I thought I would create a post to help provide some education around defining your target audience.
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The common response I get is “we want to target everyone because we want to be successful” but in order to be successful, you should in fact do the very opposite.
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The harsh truth is your product or service is not for everyone. The skill is learning where your niche lies - and to balance your exposure and reach to a nice medium. Positioning yourself to those likely to buy from you and appreciate what you offer.
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Some questions to ask yourself:
• What does this person do?
• What industry do they work in?
• What are their beliefs?
• What income do they earn?
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Business owners, have you defined your target audience / client persona?
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