Hearsay Platform

Over the last 4 years I have learnt a lot about building a tech business, but I did not start as a developer. Instead, I am a category expert. And as a brand experience person, I am great at visioning the end product or feature addition, but I lacked the detailed knowledge in understanding the best technical solution.

This has limited my ability to brief or review a build suggestion.

When past tech teams have presented their back-end options it has been difficult for me to comment or critic if that it is the right option for Hearsay Platform. I relied purely on trusting the experience of those building.

Enter

I have started using AI to help me with tech solutions in three ways:

🎬 Kickstart the exploration stage: it is a great starting point when I am trying to understand how some of the features I want built, could be developed. ChatGPT kind of acted like a brainstorming partner. Recently I googled what solutions were available for Hearsay to integrate with Outlook and Google calendars to make it easier for our users to create Hearsay meetings. More on that soon!

📲 Refine the tech brief: once I have a better understanding about the tech options, I can then use the platform to help draft a brief for the team. It helps turn my platform improvement idea from that, into a well-structured technical flow that can be easily communicated to the team.

🧐 Assess options delivered to me: Lately, I have also asked to guide me on solutions presented to me. I can compare the different technologies suggested and keep probing until I get a good summary of pro’s and con’s.

Like most people I love and how it is helping with our workflows. We have seen the benefits of it throughout Hearsay Platform and what it delivers to our users.

It is very important to know how to use the platform in a way that gives you the most.

And lucky for me (and some might say lucky for him) I share an office with , the founder of 37. Yesterday he gave me a great lesson on how to best ask ChatGPT for answers. The variety of ways to prompt, the detail you should give the platform to ensure you get something useful and the importance of continuing to prompt to get the right answer.

At some point during most weekends, I walk with a group of women called ‘The Pharlaps’. As well as walking, we have two favourite topics, business and wellbeing. So, when one of those women sent our whatsapp group an article and film of spruiking some gummies that helped him loose weight, our menopausal joy skyrocketed.

We started searching the web and were even choosing bottle amounts, when I had a better look at the video of Hamish speaking. I looked at his mouth and something was off, I googled a bit more and found that it was indeed, a fake film.

It’s not just in Australia that this is happening. Last year, Musk was famously a victim of a deepfake (https://eftsure.com/en-au/blog/cyber-crime/deep-fakes-protect-your-organisation/) espousing the benefits of BitVex, a scam cryptocurrency trading platform.

In North America, the proportion of deepfakes more than doubled from 2022 to Q1 2023 (https://sumsub.com/newsroom/new-north-america-fraud-statistics-forced-verification-and-ai-deepfake-cases-multiply-at-alarming-rates/).

When you are quickly scrolling and you notice something of interest that is anchored in what looks reputable, it is not unreasonable to read, watch and buy.

It is a keen reminder to all of us that scams are everywhere, even the famous are affected.

Take those extra minutes to interrogate something that takes your eye and if it looks to good to be true, chances are, it is!

Only 35 % of workers are satisfied with their company's approach to flexible work due to the lack of tech, tools and empowerment.

More and more evidence that CEO's need to actively hunt out the right tools that are intuitive and easy to use to cater for the needs of their people.

Read 's Future of Work report here.