Pure Bold

Traditional in-house marketing is being challenged to meet ever evolving demands on marketing skills.

A misguided belief that in-housing is the answer to maintaining control and saving money, can lead to strategic mistakes.

1. Overextending the team in skills and capacity, compromising creativity and productivity.
2. Ignoring industry advancements – vs outside agencies being immersed in the latest tools and trends, are quick to leverage opportunities for advantage
3. Neglecting core competencies. Investing too much time and resources in managing in-house marketing teams rather than crucial sources of competitive advantage.

As a strategic move, outsourced marketing could be an instant game-changer.

Check out more in our latest article here: https://purebold.com.au/the-hidden-costs-of-in-house-marketing-the-outsourcing-advantage/

Ditch the clickbait! LinkedIn's algorithm is prioritising quality. Here’s how to reach targeted users for months.

LinkedIn's new feed algorithm updates will prioritise valuable, evergreen posts over insubstantial clickbait, meaning more insightful content will see a longer shelf-life.

While still early, LinkedIn’s developing “suggested posts” feature will surface insightful knowledge and advice “whenever you need it”, “at any points in time”, says Tim Jurka, a senior director of engineering at LinkedIn.

Your best posts could now be shown to targeted users for months or even years. 👏

Need to reconsider your posting approach? Take Daniel Roth’s advice, LinkedIn’s editor in chief (summary):

1. Build trust by over time posting quality content that offers value and new knowledge
2. Build your reputation with authoritative, professional information. Add LinkedIn’s verification badge. Engage in LinkedIn’s Collaborative Articles and earn a badge for contribution.
3. Take a long-term view: post on subjects that matter to you and draw on your areas of expertise.

As you build your profile ask:

1. Have I increased my share of voice?
2. Have I increased my following?
3. Am I reaching who I want to be reaching?

Sage advice to capitalise on LinkedIn’s platform mission as well as more broadly.

Thanks Jason Feifer for the recent update.