MKS Virtual

The thought of pitching yourself for speaking opportunities may seem daunting, especially if you don’t have a strategy in place for how you’ll make this a reality. Crafting a pitch is a good place to start, but just like any other marketing strategy, it requires a lot of thought and preparation. You may never feel 100% ready but having the tools and processes in place before you start pitching will allow you to create a system that is manageable and helps you to feel more confident to take that first step.

This will inevitably involve a big investment in the beginning – whether it’s a time investment on your part to get everything set up yourself, or a financial investment to pay someone to do it for you. Once you’ve decided which investment makes the most sense for you, you can take the necessary steps to make it happen.

Here are some things to consider when developing your podcast pitch strategy:

1. Decide what types of podcasts you want to be a guest on. Identify the type of show that will best suit you and attracts an audience that will resonate with your message.

2. Craft your speaking topics. What topics do you want to share that are within your area of expertise and will be valuable to others? Make sure these are topics that directly relate back to your business and will help you to attract your ideal clients.

3. Choose your research tools and platforms. There are many ways to find your ideal podcasts to pitch to but this takes a lot of time and research, so you’ll need to know where the best places are to look. You could search via iTunes, platforms such as Listen Notes or even just a Google search.

4. Craft a compelling pitch template. This is not a one and done task as you’ll need to personalise the pitch for each new submission. However, having a master template for the pitch and follow up emails will make the process so much easier rather than re-writing them from scratch each time.

5. Have a tracking and recording system in place.
You’ll need to have a system to document the podcasts found during your research, how to apply, and to keep track of podcasts you’ve pitched to and the responses you receive. This could be a project management platform like Trello or Click Up, or as simple as an Excel spreadsheet.

If you decide to make a financial investment to get your podcast strategy up and running, a VA can assist with all of the above to help get you on your way.

Ask me about my podcast pitch offer to find out how I can help you craft your perfect pitch templates! 😊

If you’re a coach or small business owner with a big message to share, being a guest on a podcast is an amazing way to reach new audiences and get your message out there. 📢

But it’s not always easy to know where or how to start to apply to your ideal podcasts.

Having a well-crafted pitch is key to ensuring that firstly, your email is opened and read, and secondly, that you get that all-important invite to be on the show.

Here are a few tips to help you to prepare your pitch:

🎙 A bio – you’ll need to introduce yourself in a couple of sentences or less, so it’s crucial to have a short and succinct bio that you can pull from to explain who you are, what you do, and why you do it.

🎙 Ideas and topics for your conversation – make a list of all the key topics and sub-topics that you want to talk about, that are in your area of expertise. Record them in a spreadsheet or another tool of choice so you can refer back to them each time you prepare a new pitch.

🎙 Why you want to be on the podcast - it’s super important that you actually listen to a few episodes before pitching to a podcast to show the host that you resonate with their messages and themes. It’s also important to make sure you’re the right fit for the audience and that the show is the right fit for the topics you want to discuss.

🎙 Contact details and links – share a link to your website, and include the links to any of your social media accounts in your email signature to make it as easy as possible for the host to find out more about you.

Getting your foot in the door isn’t always easy but with a well thought out pitch it will make it so much easier to apply for multiple podcasts to get those guest invitations rolling in!

If you’d like some help in crafting yours, send me a DM to find out how I can help you create your perfect pitch templates! 💜

My affirmation for this week is ‘I surrender to a power greater than me’.

This mental health week, it’s a timely reminder that we cannot always be in control and things don’t always go to plan. We can create routines and schedules and systems, and of course these things are important and help us to operate with more ease and efficiency. But life happens and sometimes plans and schedules go out the window and we need to adapt to changes in our environments.  

So, when things happen that are beyond our control, the act of letting go and surrendering to ‘what is’ can be incredibly freeing. It’s something I’ve been practicing lately, allowing myself to feel the feels and accept whatever is coming up for me and not trying to change it. This helps to ground and bring me back into the present, and forget about the ‘shoulds’, ‘coulds’ and ‘what ifs’ and just relax and observe what is happening for me in the here and now.

It’s really difficult to let go when we’re always seeking control and are afraid of uncertainty. But awareness is the first step and I’m grateful for the beautiful reminder. 💜

Today is – a celebration of the power of podcasts! 🎧

I am such a huge fan of podcasts and I can honestly say that listening to podcasts has changed my life. I’ve learnt so much about so many topics by listening to podcasts on anything from music, lifestyle, and health & wellbeing, to education, business and entrepreneurship.

If ever there’s something I’m curious about or a question I need answered, there’s a podcast for it!

So, it’s timely that this week I’ve been working on an offer to help coaches, educators and heart-centred business owners create the perfect podcast pitch!

Stay tuned for details! 💜