Sense Tider

The trends of commercial collaborations of Little Red Book have traditionally surrounded cosmetics, skincare, and mom & children. KOL marketing is growing tremendously in popularity with more brands looking to tap into niche markets. Brand investment budgets have increased by 42% which has also seen other categories on Little Red Book increase in popularity.

KOLs are individuals who are experts in many areas that expand beyond the traditional image of beauty and skincare. Budget increases in KOL marketing have gone up to 200% in categories such as household appliances, furniture, electronics, and pets.

Our KOL Hiro collaborated with a pet brand to promote their product’s special offers. Hiro produced high quality content which led to better engagement for the brand. KOL marketing is proven to be an advantageous avenue for brands to promote their products and invest more budget with satisfying results.

Want to work with our KOLs? Get in touch with Sense Tider today!