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The festival’s prestigious OttoCar trophies are awarded biannually to the most outstanding creative works in the industry in cooperation with one of the most renowned and largest events of the industry, the International Motor Show (IAA) in Germany.
24/07/2025
Meet Ali Shaaban, Founder & Managing Director of Icon Creations.
Since launching Icon Creations in 2003, Ali has built one of the region's most respected creative digital agencies, known for award-winning work and boundary-pushing innovation.
With a hands-on, always-on approach, Ali ensures every client gets the tailored support they need to thrive. From social media content and digital strategy to website and mobile app development, his team delivers standout work across the full digital spectrum.
A seasoned expert in digital marketing, Ali leads with core values of constant communication, creativity, and excellence, building long-term partnerships with some of the world's most iconic brands, including BMW, McDonald's, L'Oréal, KFC, Hilton, Nestlé, Unilever, Ferrari, Al Ahly FC, UN Women, World Bank, and many more.
His leadership continues to shape the digital landscape across Egypt and the Middle East, making him a true force in the industry and a voice worth following.
