ObjectTIFF

After several months of long work and several interesting draft proposals, we have the special pleasure of announcing the final version of the new official visual identity for the 22nd edition of the Tirana International Film Festival 2024.

The poster is conceived and realized by Babak Safari, a doctoral student in the field of Fine Arts and Art Conservation at the Polish-Japanese Academy of Information Technology. With over 13 years of professional experience as an artistic director and freelance graphic designer collaborating with countries such as the USA, Italy, Poland, Germany, Canada, Australia, Brazil, Greece, and the UK. His works have been featured or awarded in over 70 biennials, festivals, and international exhibitions. Additionally, Babak has taught at universities in Iran and Poland and held solo exhibitions in Italy, Iran, the USA, and Poland.

The official poster of the Tirana International Film Festival 2024, featuring the new slogan "looks simple, remAIns complex," blends art and technology in an artistic manner. It showcases a hand connected to a film camera, symbolizing the fusion of human creativity and new technologies.

Drawing inspiration from Stanley Kubrick's "2001: A Space Odyssey”, the use of red and blue colors helps to balance excitement and confidence—red symbolizing energy and enthusiasm, while blue conveys calmness and trust.

The festival's slogan, "looks simple, remAIns complex," speaks to the dual nature of films: appearing straightforward at first glance, yet containing intricate layers of messages. The emphasis on "AI" in "remAIn" underscores the pivotal role of artificial intelligence in this process.

Both the slogan and visual design remind audiences that festival films are not just visually captivating but also rich in depth and meaning. Through diverse visual elements and a creative slogan, the poster vividly conveys complex concepts. It effectively showcases artificial intelligence's role in content creation and analysis, the development of sophisticated visual and auditory effects, and the crafting of personalized interactive experiences for viewers.

The artistic and conceptual approach of this poster encourages contemplation and invites viewers to explore the intricate and creative realm of films. It adeptly conveys the festival's message and highlights the significance of artificial intelligence in the future of the art of filmmaking.

The Academy European Film Academy Tirana Film Institute Bashkia Tiranë BEA Marketing and Promotion Ministria e Ekonomisë, Kulturës dhe Inovacionit Qendra Kombëtare e Kinematografisë Agjencia e Industrisë Kreative Agjencia Telegrafike Shqiptare Tirana Film Office MAILUKI FILMS, S.L. Sayonara Film Short Film Conference