EK Laboratory PR

In celebration of National Tell a Story Day, we are looking back at the inspiring story of Rashed Al Fahim, a former airline Pilot turned Entrepreneur and Founder of .ae 🚀

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With the emergence of the VR and AR technologies, NFT’s and the Metaverse has rapidly established it’s importance in luxury brand marketing strategies.

Keep reading to learn how a traditional and renowned luxury brand such as Salvatore Ferragamo features the NFTs element in its newest sneakers collection.

A lesson we learn from these successful female entrepreneurs is to never underestimate the power of dedication and passion.
Swipe to learn more about the triumphs of some of the most ever-growing brands in the Middle East ➡️

3 scenarios where global luxury brands were able to form a comprehensive plan to overcome crisis, better known as crisis’ communication