Jadeer

From Cairo to Malaga, and this is only the beginning.
We are proud to have shared Jadeer’s case study, From Curiosity to Capability: The AI
Capability Engine, at the MERIT Summit & Awards 2026.
This was a proud milestone for Jadeer and a meaningful opportunity to share a practical AI
capability story on a global stage.
Our message was simple:
- AI transformation does not start with tools.
- It starts with people, capability, and measurable impact.

Thank you, Malaga, for the conversations, inspiration, and energy.
More reflections coming soon.
Jadeer | MERIT Summit & Awards 2026 | Selected Captions

A few days from now, Jadeer will present at the MERIT Summit that will be held at ESSCA Malaga.
But the real story is not only the event.
The real story is the question behind it:
How can organizations turn AI interest into real workforce capability?
Most companies are not struggling with AI awareness anymore. People have heard about AI,
tested tools, and attended sessions.
The harder challenge is turning that interest into practical implementation.
Can teams use AI to improve how work gets done?
Can AI learning turn into measurable impact on cost, quality, productivity, or revenue?
This is the conversation we are taking to Malaga.
From Cairo to Malaga, Jadeer is proud to share a practical story about AI capability built
inside the workforce.

Real AI capability should create real business value.

As Jadeer prepares to join the MERIT Summit & Awards 2026 in Malaga, we are proud to share part of the story behind our case study.

Through our AI capability work with B.tech, Egypt's largest retailer, Jadeer supported a large-scale transformation journey as the sole AI partner.

The results included:

850+ participants trained
4 AI tools

For us, this is what AI capability means:

Not just learning.
Not just experimenting.
But creating measurable business impact.

From Egypt to Malaga, we are proud to take this story to a global stage.