MTPak Coffee

How does temperature manipulation affect green coffee quality? We asked Josué David Valencia, a third-generation coffee farmer and co-founder of the Hogar Café Colombian collective.

His perspective on the thermal shock coffee process comes from years of careful study.

He sees a significant gap between the term’s hype and actual producer practices.

Read more here: https://mtpak.coffee/2026/07/thermal-shock-coffee-process-green-coffee/

How can coffee roaster merch build brand loyalty? A branded cup, tote, or cap does more than raise awareness. It gives loyal customers something to wear, use and show off: https://mtpak.coffee/2026/07/how-coffee-roaster-merch-build-brand-loyalty/

A recent partnership shows the idea in action. Klatch Coffee opened a series of co-branded cafés inside Sprouts Farmers Market stores across Southern California and San Diego County.

We spoke with Heather Perry, the CEO of Klatch Coffee and a US Barista Champion, and Mandy Rassi, Chief Customer Officer at Sprouts, focused on the in-store experience.

To better understand the thinking behind the collaboration’s merchandise, we also spoke to Natasha Lozano, Brand Manager at Klatch Coffee, Inc., who designed the co-branded glass can herself.